Marketing & Events
Marketing Campaigns/ Brand Events
Our Marketing Campaigns and Brand Events highlight the energy and authenticity behind our outdoor lifestyle brand. From brand-launch celebrations and nationwide dealers’ sales meetings to sponsorship activations and product-seeding initiatives, we continuously engage with our community and partners. Our team collaborates closely with media outlets, influencers, and social platforms to amplify each campaign’s reach. Through hands-on training sessions, social media storytelling, and curated event experiences, we showcase new products, strengthen dealer relationships, and build meaningful connections with outdoor enthusiasts across Taiwan.





Partnering with experts, brand enthusiasts, and like-minded sustainable brands, we create workshops, storytelling content, and co-branded experiences to showcase the value of natural fibers.




Klättermusen’s "A Mini Journey Tailored for You — by Klättermusen’s Mountain Mouse" campaign celebrates the spirit of continuous adventure through four expedition trips from 2022-2024, including EBC, ABC, Lanyu island hikes, and Arctic Circle treks. Featuring nine products and 25 travel stories with images, the campaign highlights the duo’s 440 km Sweden traverse last September. Following Arctic storms, they received a mysterious challenge from Klattermusen. Fans can join by commenting to win exclusive co-branded coasters and handwritten cards, plus an exclusive stainless steel mug giveaway celebrating the Shin Kong Mitsukoshi launch, limited to 100 pieces.




“ExploreYourJourneyFurther” is a comprehensive Sea to Summit campaign featuring in-store product experiences with limited keychain giveaways, large retail and department store displays, plus social media exposure from KOLs and distributor editors covering 30+ products. Customers who spend over 5,000 TWD can join monthly prize draws, and curated bundle recommendations span cookware, storage, sleeping pads, tents, and sleeping bags.
The campaign highlights Sea to Summit’s core values of innovation, product evolution, and reliability, showcasing lightweight, compressible, and practical gear shaped by real outdoor experience. It invites consumers to “explore their journey evolution” through diverse promotions and interactive touchpoints that strengthen brand connection and emphasize improved comfort, adaptability, and trust.




Supporting Mountain Rescue & Promoting Safety
LOWA Taiwan supports mountain rescue by donating 25 pairs of LOWA Renegade boots to major mountain rescue organizations in Taiwan, enhancing their safety and mobility. Taiwan’s mountainous terrain poses risks, making rescue efforts vital. The initiative included safety promotion with 40 participants attending an emergency skills and self-rescue session. Through interviews and videos featuring mountain rescue leaders, LOWA highlights the dedication of rescuers and encourages safe hiking practices. Coverage in Free Time Gears Magazine further spreads awareness of mountain safety and honors rescue heroes.




ALTRA, represented in Taiwan by FTG, continues to expand its influence in the trail running community through hands-on outdoor test runs and strategic race sponsorships. In 2024, ALTRA hosted a series of test run events at DaGouXi Yuanjue Waterfall Trail in Neihu (Taipei), FeiFeng Mountain Historic Trail in Xionglin (Hsinchu), and Junjian Rock Trail in Beitou (Taipei), giving runners the opportunity to experience the brand’s performance-driven footwear in real terrain conditions.
Looking ahead, ALTRA will further strengthen its presence by sponsoring the Dragon-Tiger-Phoenix Trail Association and supporting the 2025 Tiger-Leopard Dual Habitat Trail Challenge—demonstrating the brand’s long-term dedication to advancing trail running culture in Taiwan.









































FTG Seasonal Magazine
2–4 issues per year, ~12,000 copies distributed to VIPs, with online download links
